2012 Maxima testimonial: the rugby player Martin Castrogiovanni
Martin Castrogiovanni is the popular champion of the Italian rugby team and also the new Maxima testimonial for year 2012. Maxima is an enterprising commercial company, working in the construction market and distributing diamond tools and equipment for cutting and drilling.
Here below we report a short extract from an Italian newspaper: Gazzetta di Reggio dated July 10th, 2012
“Martin Castrogiovanni is the prop and captain of the Italian rugby team and plays with Leichester Tigers, he has been chosen by Maxima, leading company in the distribution of diamond tools and equipment for cutting and drilling, as its testimonial for the latest advertising campaign “Potenza Maxima” (“Maxima Power”).
It’s a union between Maxima, that since 2001 has constantly increased its turnover, and Martin Castrogiovanni, a real giant of his sport as well as paragon of power, abnegation, professionalism.
Mr. Mirco Dall’Olio, owner of Maxima, says: “Martin Castrogiovanni has been chosen thanks to his physicalness, to the sport he represents and to the transparency he embodies.
This is the way our company uses to work on the market. Our need is to make people know that our products are powerful, lasting, with top level performances and there is no better testimonial than Mr. Castrogiovanni.
Rugby is a clear sport and we feel it represents our company, it’s also a transverse sport, really appreciated in Italy and in some of the Countries where we’d like to expand our market”.