Fabio Cannavaro, the famous captain of the Italian soccer team winner of 2006 world championship, is 2013 Maxima testimonial
Maxima is a young and enterprising Italian company that distributes all over the world diamond tools and equipment for construction and plumbing markets. The choice of Fabio Cannavaro is in line with the one done in 2012, when the testimonial was Martin Castrogiovanni, the popular Italian-Argentinian rugby player, following the trend to be represented by prominent sports characters.
Mr. Mirco Dall’Olio, President of Maxima, explains the reasons for such choice: “Fabio Cannavaro perfectly stands for our company and our pay-off –only for real professionals describes thoroughly what we do and how we do it. Our goal is to enlarge our market, especially abroad, but also in Southern Italy. We have therefore considered that Fabio Cannavaro would be one of the best possible options. Despite the difficult situation of Italian market, we’ve decided to invest strongly on our brand, hoping that good results will come soon. Furthermore, Fabio is a winning and world famous character, it should be of great help for our visibility, or not?”