The renowned coach, now head of the Brazilian national football team, will continue to be the face of the Maxima and SEA Technology brands.
One of the campaign images has also been selected for the Mister’s latest editorial project.
Maxima Group announces the renewal of its partnership with Carlo Ancelotti as ambassador for the Maxima and SEA Technology brands through 2026.
Following the success of the collaboration in recent years, the coach – recently appointed Head Coach of the Brazilian national football team – will continue to embody the values of excellence, expertise and authenticity that have always defined the Group.
The new advertising campaign will be shot by renowned Milan-based photographer Attilio Capra, known for his essential style and his ability to highlight the personality of the subjects in his portraits.
“We are proud to continue this journey with Carlo Ancelotti,” said Mirco Dall’Olio, Chairman and CEO of the Group. “The renewal of this collaboration comes at an extraordinary moment in Carlo’s career. His appointment as Head Coach of Brazil confirms his talent and international stature. It is an honor for us to associate our brands with such a professional, who embodies values of seriousness, dedication and leadership like very few others, both in the world of sport and beyond.”
Carlo Ancelotti commented: “With Maxima, I have found a partner that shares my vision of work and life: attention to detail, constant commitment and respect for tradition. I am happy to continue this journey together and to represent an Italian brand that looks to the future with passion and aims to expand internationally, bringing the values we share beyond national borders.”
The alignment between the Reggiolo-born Head Coach and Maxima goes well beyond a traditional sponsorship agreement. Ancelotti has in fact selected one of the photos taken during the Maxima shoot for his latest editorial project, confirming not only a shared set of values but also a strong stylistic affinity.
The renewal further strengthens an already solid bond between the Maxima Group brands and one of the greatest coaches in the history of football, a symbol of excellence and credibility in the world of sport.
